Recruitment automation platform Kula scores $12m in Seed funding

Kula, a US-based recruitment automation platform, announced that it has raised $12 million in its Seed funding round.

The round was co-led by Sequoia Capital India and Australian venture capital firm Square Peg. Existing investors, including Venture Highway and Together Fund, also participated in the funding round, according to the announcement.

In the 13 months of existence of Kula, it has raised $15 million in capital, became a team of 12 spread across 2 countries, served a handful of alpha customers, and built a waitlist of over 1200 brands.

“We are extremely proud of what we have achieved and we are excited about what the future holds in store,” said co-founder Achuthanand Ravi.

Ravi, Sathappan Muthupalaniappan, and Suman Kumar Dey co-founded Kula, which now automates outbound recruitment and making referrals effortless.

It raised $2.7 million in its pre-Seed funding round in January, led by Venture Highway, GFC, and Together Fund.

“We are automating outbound recruitment and making referrals effortless. That means, sourcing passive candidates from places like LinkedIn, Github, and employee networks, building a talent pool of such candidates, and then automating all communications across multiple channels (emails, InMails, LinkedIn connection requests),” according to a company blog post.

Kula said almost all the business functions have massively evolved in the past decade or two, most of them enabled by cutting-edge technologies and tools. Martech has 8000+ tools, Salestech is catching up soon, so is finance, ITSM, and every other function. Except for recruitment. Recruitment tech is still stuck in the 90s, while we are hiring in 2022.

“We want to end this dichotomy,” Ravi said.

“We have had phenomenal support from our customers from the early days. The genesis of Kula is heavily influenced by the insights driven from the customer conversations I had. We onboarded a few brands across all sizes as alpha customers and co-created Kula along with them. The past few months have been about building, collecting feedback, and building more,” he added.