E-commerce SaaS platform Dianxiaomi raises $100m from SoftBank, Sequoia China

Chinese e-commerce SaaS platorm Dianxiaomi has raised $110 million in Series D funding led by SoftBank Vision Fund 2 and Sequoia China, with participation from Tiger Global Management, GGV Capital, and Huaxing Growth Capital.

This brings the company’s total funding in 2022 to $210 million. Proceeds from the round will be used to further expand Dianxiaomi’s overseas team in order to accelerate international growth, according to the announcement.

Taking the complexity out of cross-border multi-platform e-commerce, Dianxiaomi enables merchants to set up their store front in one centralized location which simplifies processes and reduces the risk of human error.

Today, the platform has over 1.5 million global users and partners with more than 50 leading e-commerce platforms. The company also has over 1600 high-quality logistics providers, and more than 80 overseas warehouses. Global e-commerce sellers can now do business with just a laptop and Dianxiaomi’s services.

Dianxiaomi has established a diversified product matrix which focuses on Enterprise Resource Planning (ERP) as its core solution. Other products include SellFox, e- commerce ERP for Amazon sellers, and BigSeller and UpSeller, e-commerce ERPs for local sellers in Southeast Asia and Latin America respectively.

In addition, their product portfolio also includes Duoke, the intelligent customer service system, 17TRACK, the global logistics tracking platform, and Xiaomiyuncang, the cross-border warehouse solution provider. Dianxiaomi plans to continue to release products in more regions and countries in the future.

Global e-commerce markets have continued to grow significantly in recent years as the adoption of online shopping has increased. Since its founding in 2014, Dianxiaomi has established itself as a market leader for cross-border e-commerce with an annual transaction volume of orders exceeding 350 billion RMB.

“We have always believed that products are the best way to test the market. In the past two years, the cross-border e-commerce industry has experienced different cycles, and the movement of the market has validated our strategy,” said Du Jianyin, the company’s founder and CEO.