India’s D2C startup Licious secures $150 Million in Series F2 Fundraising

Licious is a direct-to-consumer (D2C) meat firm that has raised $150 million in finance. The funding round comes 6 months after the firm received the status of being a unicorn. Amansa Capital, together with Kotak PE and Axis Growth Avenues AIF-I, led this fundraising round. Angel investors such as Nithin and Nikhil Kamath of Zerodha, Aman Gupta of BoAt, and Haresh Chawla, Partners, True North, also participated in the round.

They will use this round’s money to invest in technical interventions to aid category growth and improve the overall consumer experience. According to an official announcement, the corporation will also engage in strategic acquisitions and broaden and expand the brand’s reach.

In a message issued by the firm, Licious Co-Founders Vivek Gupta and Abhay Hanjura stated that Licious is the best performing D2C startup in India. This capitalization directly results from the value they have produced for their stakeholders: efforts in growing the category have paid off handsomely and driven the firm and its employees forward. They went on to say that the increased interest of investors from India and outside is proof that the finest firms stand on the pillars of client focus, quality, and service standards.

The job of category pioneer comes with many obligations, which Licious intends to fulfill. They dedicate themselves to creating a long-term, responsible company that will redefine India’s animal protein source category by combining global impact with product innovation tailored to the Indian market. They vow to stay true to their founding mission statement throughout it all: if they can’t serve it to their households, they won’t deliver it to their customers.

For the deal, Avendus served as Licious’s only financial advisor. Kotak Investment Advisors Limited is an alternative asset manager with a $5 billion AUM. They made a ₹2,000 crore investment in Licious through the Kotak Pre-IPO Opportunities Fund. S Sriniwasan, MD of Kotak Investment Advisors Limited, expressed his delight at the opportunity to work with Licious, India’s leading D2C brand. Licious has effectively built a habitual and loyal consumer base by focusing on quality and excellent execution. They feel that Licious will be of better service to India’s fresh fish and meat needs under the guidance of Abhay and Vivek. These firms were ecstatic to join Licious on this adventure.

The creators are also ecstatic about the increased attention of investors, both from India and beyond, which they see as a strong indication that customer focus, quality, and service are the cornerstones of successful organizations. According to an official announcement, the fresh meat and seafood provider will also engage in strategic acquisitions and expand and strengthen the brand’s reach.