Smart logistics tracking startup McEasy gets $1.5m from East Ventures

McEasy, an Indonesian startup that provides Software-as-a-Service digital solutions for logistics vehicle management and tracking, has raised $1.5 million in its seed funding round led by venture capital firm East Ventures.

The startup said it will use the fresh capital to strengthen its research and development division and scale its marketing and sales division to reach more enterprise players in the logistics and supply chain industry in Indonesia.

Founded in 2017, McEasy provides integrated solutions in the logistics and warehousing transportation sector. Three of the main solutions it provides are vehicle smart monitoring system, transportation monitoring system, and smart driver app.

It uses a subscription-based business model and provides solutions that can solve problems for business in any scale, such as 3PL, 4PL, distributor, or brand company. To date, the areas covered by McEasy’s digital solutions include Java, Bali, Sumatra, Kalimantan, and Sulawesi.

“Smart tracking systems are not new in the automotive and industrial world, but we know how to integrate these existing tools and hardware into our platform very well to be the perfect solution to any problem in the market,” said Raymond Sutjiono, co-founder of McEasy.

In Q4 of 2021, McEasy targets to increase the total number of vehicles integrated within the system to twice as much, and help digitize the transportation system for the company’s loyal customers.

Further in 2022, McEasy aims to achieve growth of at least 4x from 2021, and convert more business players into customers.

“The ultimate goal for the company is to create an integrated ecosystem where all the stakeholders can optimize logistics and supply chain
processes easily with McEasy’s platform,” the startup said.

McEasy was founded by Sutjiono and Hendrik Ekowaluyo, who have been best friends since studying Mechanical Engineering at Purdue University, USA.

As veterans with years of experience working at Ford, both have expertise in automotive engineering, where Hendrik is expert in structural design and program management in cars, and Raymond focuses more on engine electronics, system control, and data handling.